
Oyin Wenapere
Founder and CEO
Ten years in the music industry as a videographer, director, and editor; now manages two artists. Studied Computer Engineering at Afe Babalola University; currently works with Afreximbank's Tech & Innovation team.
The House of Operational Excellence
The system African music releases run on. The company behind Urganize, where music teams plan every release and deliver it on time. Conceived inside the African music industry and held, without exception, to a global standard.
The House
African music has never lacked talent, energy or vision. It has lacked infrastructure built to match its ambition: systems designed from within, not imported and adapted. Urganization exists to close that distance. We surface the operational truth of this industry, standardize it and scale it.
It began in December 2025, in the middle of a third artist’s rollout run across chats, notes and memory. The problem was never effort. Nothing held the rollout together. So we built what we needed, and we run our own artists’ releases on it.
“If it doesn’t add clarity, it is clutter.”
The Standard of Reduction
Urganization · Maison
Principles
I
Operations treated as a discipline, not an afterthought. Every workflow measured, every release accounted for.
II
One step at a time, in the right order. We remove uncertainty so teams can move with confidence.
III
Built from within the industry, to a standard that does not bend. Origin is our advantage, never a disclaimer.
The Flagship
Nothing slips before release day.
Urganize is where music teams plan every release and deliver it on time. Plan the release, assign the work, keep files and metadata in one place, and ask UrgAns what is late. Built for artist managers and labels.
One price covers the whole team, from a single artist to a full label roster. Urganize is in public beta: join the waitlist to get in. It works in any browser, and Android users are offered the app inside Urganize.
01
Answer a few questions and get a rollout, week by week, written by real managers. Edit or delete any activity after.
02
Every activity has an owner and a date. Open a release and see what is done, what is blocked and what is due this week.
03
The master, the artwork and the credits stay with the release they belong to.
04
Personal AI for music professionals. Ask what is late or what is next. It asks before anything that cannot be undone.
For artists
Run your own rollout without planning from memory.
For managers
Keep every artist on your roster moving, release by release.
For labels
See what is done, blocked and due across the whole catalog.
In their words
“This solves an actual problem in the industry.”
@zaddyfunds_
Artist Manager
“I open a release and see what's done, what's blocked and what's due this week, without chasing anyone for an update. That's a call I don't have to make anymore.”
Tamuno-Tekena Ayafa
A&R
“I manage myself, so every dropped ball is mine. The first time I created a release, the whole rollout was already laid out, week by week, activity by activity. I stopped planning from memory.”
Antoine
Artist Manager, Creative Business Academy alum
Milestones
December 2025
Built in the middle of a third artist’s rollout, run across chats, notes and memory.
January 2026
Guided release planning opens to early users across Africa, starting with artist managers and independent artists.
June 2026
The founder sets out the mission of the house in a public statement.
August 2026
Personal AI for music professionals, built into every page of Urganize.
October 2026
A clear path from discovery to release for young African artists.
The People
Most of us manage artists or make music ourselves. We are building the tools we needed.

Founder and CEO
Ten years in the music industry as a videographer, director, and editor; now manages two artists. Studied Computer Engineering at Afe Babalola University; currently works with Afreximbank's Tech & Innovation team.

Co-Founder and CTO
An artist himself, in both music and visuals, Tedum builds Urganize's AI layer from inside the creative process it serves. Studied Computer Engineering at Afe Babalola University.

Product Ops Lead
Manages artists and has worked across startups, bringing both the operator's and the manager's view to Urganize's operations. Holds an MBA in Music Management from the Creative Business Academy for Africa, on a foundation of engineering and mathematics.

Community Lead
Known in Nigeria's underground music scene as Don Baba K, Adamu is an artist manager, A&R, event organiser, and music PR who manages three artists and helps foster the growth of upcoming talent.
Correspondence
For partnerships, press, and private inquiries.
Partnerships, investment, press and joining the team. For help with an Urganize account, write to the Urganize team at contact@urganize.app.
Write to the House